Blog Posts

Andrew Zuckerman Andrew Zuckerman

A Leadership Guide on Developing Talent Personas

Great managers act as people strategists by creating detailed talent personas—profiles of motivations, skills, and growth triggers—to guide assignments, coaching, and development. Discover how to implement personas to boost engagement and performance from day one.

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Andrew Zuckerman Andrew Zuckerman

How Do You Move from Reactive to Proactive HR?

Discover how small businesses can adopt proactive HR early— creating scalable people practices, empowering managers as on‑the‑ground strategists, and leveraging cost‑effective fractional HR leadership.

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Andrew Zuckerman Andrew Zuckerman

How Can HR Apply Customer Personas to Talent Strategy?

Marketing and HR share a lot more overlap than you think. This article explores how to take the methodology used to create customer personas and apply it to employee personas. These personas can be used to drive engagement, retention, and productivity.

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Andrew Zuckerman Andrew Zuckerman

Can AI Predict the Talent You Need?

In this article, we explore how tools like Eightfold, Gloat, and Visier are making workforce planning smarter, faster, and more strategic—so you can grow without falling behind on people.

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Andrew Zuckerman Andrew Zuckerman

The Best AI HR Tools for Small Businesses

Explore five innovative AI tools that offer powerful people analytics, seamless employee experiences, and actionable insights – all designed to make managing your people smarter and more efficient, without the high costs.

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Andrew Zuckerman Andrew Zuckerman

Can Predictive AI Solve Your HR Problems?

As small businesses embrace fractional HR support, AI is becoming a game-changer. By integrating AI into HR consulting, fractional HR partners can enhance decision-making, improve employee outcomes, and streamline tasks like compliance, employee benefits, and workforce planning

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Andrew Zuckerman Andrew Zuckerman

How Does the CEO-HR Relationship Drive Business Outcomes?

In startups and small businesses, the CEO–HR relationship can be a hidden growth lever—or a major gap. We talk about how to turn the CEO–HR relationship into a strategic advantage—driving growth, alignment, and long-term value.

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Andrew Zuckerman Andrew Zuckerman

DIY-ing HR? Why Fractional Is Your Best Option

HR can be a hidden drain or a smart investment—it all depends on how it’s done. This article breaks down how small businesses can make the right HR decisions that don’t just save their bottom line, but grow it.

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Andrew Zuckerman Andrew Zuckerman

Why Do Most Fractional HR Models Fall Short?

Traditional fractional HR often promises flexibility—but delivers retainers, delays, and generic advice. Here’s what’s really broken in the model—and how NewEra HR offers a smarter, more agile alternative.

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Andrew Zuckerman Andrew Zuckerman

You've Decided You Need Fractional HR. Now What?

Not all fractional HR is created equal. This guide helps small business owners cut through the noise and choose a partner that’s flexible, cost-effective, and aligned with how modern businesses operate.

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Andrew Zuckerman Andrew Zuckerman

Why Should Startups Use Fractional HR?

Why it’s time to stop treating HR like a late-stage function. How founders can use fractional HR to get leadership-level support without burning runway.

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